Journal
The Anduril blog
Notes on websites, webshops, SEO, speed, conversion and everything else that makes the web earn its keep.
- Website types··7 min read
When you need a web application or an intranet
Not every idea fits into a website. Some belong in a web app or a private intranet — here is how to tell.
Read → - Website types··6 min read
Landing page essentials — one page, one goal
A great landing page is not a shrunken website. It is a single conversation with a single ask.
Read → - Website types··6 min read
CMS or a simple static site — which one fits you?
If you plan to publish regularly, you need a CMS. If not, a fast static site will serve you better and cost less.
Read → - Website types··7 min read
Shopify vs custom webshop — how to choose
Both can work. The right answer depends on catalogue size, margins, integrations and how much you want to touch.
Read → - Business growth··7 min read
Conversion rate optimization for service sites and webshops
Traffic is expensive. Converting the visitors you already have is almost free. Here is where to start.
Read → - Performance & SEO··5 min read
Responsive design is not optional — it is the baseline
Over half your visitors are on a phone. If the site is not designed mobile-first, you are losing them silently.
Read → - Performance & SEO··6 min read
Why website speed matters more than you think
A one-second delay can cut conversions by seven percent. Here is why speed is a business metric, not just a technical one.
Read → - Performance & SEO··8 min read
SEO basics for small businesses — what actually moves the needle
You do not need a huge budget to rank. Get the fundamentals right and you will out-perform most competitors in your city.
Read → - Performance & SEO··8 min read
The features that actually matter: SEO, CRO, speed and responsiveness
A pretty site that no one finds, cannot convert visitors, loads slowly or breaks on a phone is a failed site. Here is what to insist on.
Read → - Website types··9 min read
Website types explained: simple sites, CMS, webshops, landing pages, web apps and intranets
A plain-English guide to the main website types, when to use each, and how they map to the services I offer.
Read → - Business growth··7 min read
The real benefits of a website in 2026
Trust, discoverability, sales, automation and freedom from platform rules — here is what a well-built site actually delivers.
Read → - Web basics··6 min read
Who needs a website today (hint: almost everyone)
From salons and florists to designers, coaches, webshops and social groups — a website is the one asset you actually own online.
Read →